Boss Injury · Mockups · Oct 10, 2026

Ad Mockups From Joy's Videos

Six Facebook and Instagram ads cut from the videos Joy already shot. Each uses the format the top-spending injury advertisers run right now: a headline bar that names who it's for, big captions (most people watch with sound off), and an end card that tells people which button to tap. Under each video is the ad text that would run with it.

1. They're betting you won't call a lawyer

NationwideCar crash12s

The most common angle in long-running injury ads: the insurance company wants you to settle fast and cheap. Joy's line already says it perfectly.

Ad text
Hurt in a car accident that wasn't your fault? The insurance company is betting you'll take a quick, low check and move on. Before you sign anything: ✅ Don't give a recorded statement ✅ Don't accept the first offer ✅ Talk to an injury lawyer first. It's free. Tap below for a free case review. It takes about a minute. Attorney Advertising. No fee unless we recover for you; clients may still be responsible for costs and case expenses. Joy Coleman is licensed in Georgia. Cases outside Georgia are handled with lawyers licensed in your state.
Headline
Hurt in a Crash? Free Case Review
Button
Get Quote (instant form)

2. Passengers may have more than one claim

NationwidePassenger / rideshare13s

Passengers are almost never at fault, so nearly everyone who watches this qualifies. The big lead-gen and rideshare advertisers push this "more than one policy" angle hard.

Ad text
Passengers: were you hurt in a car, Uber or Lyft crash you didn't cause? You weren't driving. It wasn't your fault. And you may be able to claim against more than one insurance policy. Most passengers never find out. Tap below for a free case review and we'll tell you where you stand. Attorney Advertising. No fee unless we recover for you; clients may still be responsible for costs and case expenses. Joy Coleman is licensed in Georgia. Cases outside Georgia are handled with lawyers licensed in your state.
Headline
Passengers May Have More Than One Claim
Button
Get Quote (instant form)

3. The adjuster is not your friend

NationwideCar crash13s

"Don't give a recorded statement" is the topic that built the biggest lawyer accounts on TikTok. It's useful advice, so people watch it to the end.

Ad text
The insurance adjuster called and sounds really helpful? Their job is to pay you as little as possible. A recorded statement or a quick settlement can cost you later. Talk to an injury lawyer first. It's free, and you'll know your options before you say a word. Attorney Advertising. No fee unless we recover for you; clients may still be responsible for costs and case expenses. Joy Coleman is licensed in Georgia. Cases outside Georgia are handled with lawyers licensed in your state.
Headline
Talk to a Lawyer Before the Adjuster
Button
Call Now (rings (470) 444-7109)

4. Georgia: don't let them wear you down

GeorgiaCar crash16s

Naming the state in the first line consistently beats a generic opening. Joy's "exhausted people accept lower offers" line is relatable and true.

Ad text
Georgia drivers: hurt in a wreck that wasn't your fault? Delays. Paperwork. Low offers. Endless phone calls. Insurance companies know tired people take less just to make it stop. Don't let that be you. Joy Coleman is an Atlanta injury attorney who handles the insurance company so you can focus on getting better. Tap below for a free case review. Attorney Advertising. No fee unless we recover for you; clients may still be responsible for costs and case expenses.
Headline
Georgia Drivers: Free Case Review
Button
Get Quote (instant form)

5. Your claim, not theirs

NationwideBrand10s

A short selfie-style clip. Close-up and personal like this tends to hold attention best. We cut the "Hi, I'm Joy" opening so it starts on the hook.

Ad text
Your injury claim shouldn't be in the hands of the insurance company. They protect their money. We protect our clients. Free case review, direct attorney access, and no fee unless we recover for you. Attorney Advertising. Clients may still be responsible for costs and case expenses. Joy Coleman is licensed in Georgia. Cases outside Georgia are handled with lawyers licensed in your state.
Headline
Free Injury Case Review
Button
Learn More (to bossinjury.com)

6. Georgia passengers

GeorgiaPassenger / rideshare13s

The Georgia version of ad 2, using Joy's second take, so the two can be tested against each other.

Ad text
Georgia passengers: hurt in a crash you didn't cause? You weren't driving, so it wasn't your fault. You may have more than one source of insurance coverage to help you. Tap below and an Atlanta injury attorney will look at your case for free. Attorney Advertising. No fee unless we recover for you; clients may still be responsible for costs and case expenses.
Headline
Georgia Passengers: Free Case Review
Button
Get Quote (instant form)

How a viewer becomes a case

The tap happens on Facebook's button under the video, not inside it. Every video now ends with a card that says which button to tap, with an arrow pointing at it. After the tap, the steps below turn a viewer into a signed case.

1. They tap the button

Ads 1, 2, 4 and 6 use Get Quote, which opens a short form inside Facebook with their name and phone already filled in. Ad 3 uses Call Now, which rings (470) 444-7109 directly. Ad 5 uses Learn More, which sends them to bossinjury.com.

2. They answer 5 quick questions

  1. What happened? (Car accident, truck accident, Uber or Lyft, dog bite, other)
  2. When did it happen? (Last 30 days, 1 to 6 months, 6 to 12 months, 1 to 2 years, more than 2 years)
  3. Was it your fault? (No, partly, not sure)
  4. Did you get medical treatment? (Yes, not yet)
  5. Do you already have a lawyer for this? (No, yes)

Then name, phone, email and state (filled in by Facebook). Privacy policy: bossinjury.com/privacy. Thank-you screen: "Thanks. Joy's team will call you in the next few minutes from (470) 444-7109," with a Call button.

3. Someone calls within 5 minutes

This step decides most cases. Only about 5 to 10% of social leads sign, and the firm that calls first usually gets them.

  • Every lead goes to intake@bossinjury.com and a text alert to whoever is on call.
  • No answer: send a text right away, call again in 1 hour, the next morning, and on day 3.
  • Nights and weekends: a callback by 8am, or an answering service that picks up live.

4. Mark what happened

For each lead, mark one of: signed, not a case, or couldn't reach. We send the signed cases back to Facebook so it shows the ads to more people like them. That's why results usually get better in months 2 to 4.

For the next videos

The scripts in these clips were strong. A few small changes will make the next batch even easier to turn into ads:

The full guide with word-for-word scripts is at bossinjury-shoot.theoryrd.com.